Signage is a great marketing tool and an effective way of getting your name and brand out there! The right signage can help with the success of your business while a bad one can impact it negatively. The first impression is very important and for this reason, you have to be careful when selecting signage so that you choose one that is appealing to viewers while being relative to your brand. If you want the perfect signage you must consider the following:



This includes color, font, artwork and any designs you plan on including. The visual appearance of your sign is incredibly important because you want to attract a lot of attention for all the right reasons. Make sure your font is legible and the size is right so that people can read it. Contrast is important as well because you don’t want to pick colors that don’t complement one another which will make the words wash out and disappear. If you have a background color, make sure the writing on top is a color that stands out. For example, white on black is a great option because it’s clean, professional, easy to see and easier to read.



Consider where your sign is going to be placed so that your information is printed accordingly. You should get an idea regarding the distance so that your sign doesn’t lack any important elements. Your sign should pop and the name of your business should stand out so that viewers remember it. After all, that is the goal of signage.



This goes hand in hand with visibility because you have to consider the following: 

  • Will your sign be placed indoors or outdoors? 
  • Will it need to be visible at night? 
  • Do you have a competition in the area? 
  • Does your sign match the standards of other signs nearby? 


You must take the time to find these answers because it will help tremendously with your sign. It will also help you figure out which components your sign requires to be successful.


Picket Fence Graphics wants to make sure your business is a success with attractive signs, hard-to-miss signs. If you’re in the Kamloops area, visit us today for all of your graphic design and printing needs. Picket Fence Graphics will bring your vision to life and help you stand out from the rest!